Small business management Assignment Example | Topics and Well Written Essays - 500 words - 1

Small business management - Assignment interpreterI am the owner of a small business that focuses on baking cakes for events much(prenominal) as birthdays, weddings, anniversaries, and for other customers on request. In the recent past, the sales have not hit the expected voice a factor that has made me brainstorm some of the most hard-hitting bootstrapped marketing strategies that I support rely on to boost my sales. This paper will discuss some of the marketing strategies identified (Schaupp & Blanger, 2014).I realize the potential of using cordial media in an era where digital marketing is meet very common. Utilizing the social media such as Facebook, Twitter, and starting a blog page for my products offer work to boost my sales. Through Facebook and Twitter, I can create awareness of the products of specialization. Most importantly, using social media can stand by me connect with my clients who can refer me to other people especially if they were satisfied. Facebook and Twitter pages can boot out to be highly interactive factors that will help me recognize the emerging needs of my clients and be adequate to(p) to meet them. sociable media offers numerous opportunities for me to identify opportunities such as weddings, birthdays, as well as anniversaries. With such knowledge, it can be easier for approach potential clients and market my products. Using social media can to a fault help me tell my brand story so that potential customers can recognize what is unique with my products and what inspires me (Geho & Dangelo, 2012). Additionally, the use of the social media can help me design events of reaching out to the community while marketing my baked products. Social media can open up opportunities for client testimonials and does not require huge costs. Therefore, social media is one of the effective marketing strategies that I can adopt.Adopting a customer relationship management strategy can also serve as an effective marketing strategy. Modern b usinesses rely on existing relationships with different stakeholders. Customers roll